Wellness
Numis needed to feel like something you leave on the table, not something you hide in a cabinet. The brief was wellness without the usual pale-pink fog.
The mark is a radial bloom — more seed head than sun. Type is a wide grotesque, letterspaced until it breathes. Color is bone, sage, and a single dark ink. Packaging is ceramic and kraft, photographed in north light so the glaze does the work.
This is the other half of the practice: when the client is not a tour brand, the same discipline still applies. One object. One light. No decoration that does not earn its keep.


